BMW of El Paso Genius

Make our BMW product expert your new co-pilot.


BMW Genius

Introducing the BMW of El Paso Genius program.

To help you enjoy everything your BMW has to offer, we proudly offer the BMW Genius program. This program is available to provide you with helpful product information and to answer your questions wherever you are – in BMW centers, via your smartphone or tablet, or by calling the BMW Genius Hotline.

BMW Genius Hotline – 1.844.4GENIUS (443-6487)

Available Monday–Saturday, 9:00am–9:00pm (EST)

If you would prefer to send us an email, please contact bmwgenius@bmwusa.com


David Castillo
Lalo Munoz

Meet David Castillo & Lalo Munoz, the BMW of El Paso Genius

David Castillo and Lalo Munoz, the BMW of El Paso Geniuses, are highly knowledgeable product experts who will assist you in finding the perfect vehicle to suit your lifestyle and needs. David and Lalo are specially trained to demonstrate and help you get familiar with all aspects of your BMW – before, during, and after your purchase.

BMWGenius Hotline

BMWGENIUS Hotline

Curious about a vehicle feature you’ve never experienced? Call our BMW Genius Hotline where our dedicated team is available to help answer all of your product related questions. For your convenience, you can also save this number in your vehicle. If you aren’t sure how, please call us and we would be happy to assist you.


BMW of El Paso is located at: 6318 Montana Ave. • El Paso, TX 79925
Main: 915-778-9381
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915-778-9381

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6318 Montana Ave. • El Paso, TX 79925

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Today's Hours:

Open Today! Sales: 8:30am-7pm

Open Today! Service: 7am-6pm

Open Today! Parts: 7am-6pm

BMW of El Paso 31.7881173, -106.407489.