BMW of El Paso Genius

Make our BMW product expert your new co-pilot.

Introducing the BMW of El Paso Genius program.


To help you enjoy everything your BMW has to offer, we proudly offer the BMW Genius program. This program is available to provide you with helpful product information and to answer your questions wherever you are - in BMW centers, via your smart phone or tablet, or by calling the BMW Genius Hotline.

Meet David Castillo & Lalo Munoz, the BMW of El Paso Genius

David Castillo and Lalo Munoz, the BMW of El Paso Geniuses, are highly knowledgeable product experts who will assist you in finding the perfect vehicle to suit your lifestyle and needs. David and Lalo are specially trained to demonstrate and help you get familiar with all aspects of your BMW - before, during, and after your purchase.

Get connected and stay connected with the BMW Genius App

The BMW Genius App is the all-new way to learn about your BMW on your tablet and smart phone. This app provides you with how-to videos about key features and functionalities, as well as model specific product information. The better you know your BMW, the more you can enjoy the benefits of BMW's class leading innovations.

Install the BMW Genius App now

BMW Genius Hotline

Curious about a vehicle feature you've never experienced? Call our BMW Genius Hotline where our dedicated team is available to help answer all of your product related questions. For your convenience, you can also save this number in your vehicle. If you aren't sure how, please call us and we would be happy to assist you.

BMW Genius Hotline - 1.844.4GENIUS (443-6487)
Available Monday through Saturday, 9:00am-9:00pm (EST)
If you would prefer to send us an email, please contact

Want to learn more?
Set yourself up for BMW EncoreTM!

Your new BMW is filled with amazing features and functions. After you have had the chance to familiarize yourself with many of them, we encourage you to reach out to call our center to setup your complimentary BMW EncoreTM appointment. It is a special session scheduled at a time of your convenience, dedicated to answering all of your questions about your new BMW. 


  • Monday 8:00am - 8:00pm
  • Tuesday 8:00am - 8:00pm
  • Wednesday 8:00am - 8:00pm
  • Thursday 8:00am - 8:00pm
  • Friday 8:00am - 8:00pm
  • Saturday 8:00am - 6:30pm
  • Sunday Closed

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