Experience BMW Ultimate Benefits

Experience BMW luxury even when you're not behind the wheel. This exclusive benefits program is available to BMW owners only, offering a suite of special offers from premium brands that run the gamut from lifestyle to travel.

From membership-only upgrades at hotels and resorts to priority reservations at fine restaurants, you'll find an enticing suite of offers to enhance your life. Members enjoy a range of services, exclusive access to sporting events, an invitation to the BMW Championship PGA golf tournament and more.

BMW Ultimate Benefits™ includes deals with partners such as these:

• Audible, an Amazon company
• Dean & Deluca
• Auberge Du Soleil
• L'Auberge Carmel
• Red Door Spa Elizabeth Arden
• Meadowood Napa Valley
• The Ranch at Rock Creek
• Sea Island Resort

To unlock all of the exclusive experiences and luxurious benefits, sign into your account.

If you're a BMW 7 Series owner (of a model year 2016 or newer vehicle), you have access to an even more exclusive level of services and benefits. Be sure to ask a member of our team for further details.

Owners of a new BMW i8 have entry into a world class program of privileges and events offered through the BMW I Pure Impulse Experience Programme. To learn more, ask a sales associate for help.

Stop by our showroom at 6318 Montana Ave. in El Paso to examine our inventory of BMW vehicles.